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Primped
2012
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Unlocking the Secrets of Your Skin (CLUE: It's hiding in your DNA)

They say you can’t choose your family. But you can choose your friends.So too, you may have no control over your DNA, but it’s entirely up to you what you slap on your skin.

Both worlds collide within the newest – and may I say, most exciting – find to come from Australia.

Primped - 2012


May I introduce Aussie Stefan Mazy, creator of SkinDNA ™, a simple at-home DNA test kit that provides consumers with an exact outline of what makes up their skin, what areas need attention to combat age, and how to take care of it.

“SkinDNA is revolutionising the way we take care of our skin,” says Stefan. “This is the future of an industry and the key to combating skin aging before the signs even appear. All this information is found inside us buried in our unique DNA blueprint”.

Makes perfect sense, right? Well, that’s exactly why Stefan took the steps to make this pipedream a reality. Seeing a gap in the market for a simple testing process to reduce the amount of umming and aahing consumers exerted at counter, he approached a team of doctors with his idea.

Guess what? It stuck. And now that simple light-bulb moment was recently reviewed on Good Morning America.

Quite the trajectory, but well deserved. This is a skincare revolution that may minimise all those hours – or do they add up to days? – you spend traipsing into a department store, forking over cold hard cash and slapping stuff on your skin that, for all you know, could do about as much good as a bath in butter.

Although far less delicious, one must admit.

The swabbing process is also quick, simple and painless – involving only a swab from inside your cheek that is then sent to a laboratory (read: no legwork for you), where over a dozen crucial gene tests are undertaken to identify the strengths and weaknesses of your particular skin.

A tailored skincare routine is then establishe, with a list of recommended active ingredients to look out for. It will – quite literally – have your name all over it.

All your questions about the skin’s genetic propensity to five key ageing pathways – collagen breakdown, photo aging, wrinkling, oxidation, and your ability to tolerate environmental pollutants – are answered.